Smart ABX
Get a return on every euro invested in your trade shows.
Stop leaving events with a stack of business cards and a spreadsheet. We identify decision-makers, prepare the ground and run structured follow-up so that every trade show generates measurable revenue.
Event marketing powered by data.
Free diagnostic4-6 weeks deploymentSaaS Scale-Up
Technologie · 14 pages
ETI Industrie
Industrie · 9 pages
PME Services B2B
Services · 21 pages
The problem: your trade shows do not generate enough pipeline
You invest in a trade show — Paris, London, or a regional event. You come back with business cards. And then? Without structured activation, half the value disappears within days.
40%
of post-event deals lost from lack of structured follow-up
3%
average response rate on generic cold email
50%
of deal value lost after 72h without post-event activation
Before the event: knowing who to target with ABX event marketing
Traditional event marketing stops at the booth rental. Smart ABX starts where others stop: identify target accounts attending the trade show, run pre-event engagement sequences, run LinkedIn Ads geofencing during the event, and automate post-show nurture. Every trade show becomes a measurable pipeline engine.
Before the show
Target account identification, intent scoring, pre-event engagement sequences. Your reps arrive at the trade show with a list of planned meetings, not a hope and a badge.
D-60 · 100% automatedDuring the show
LinkedIn Ads geofencing within a 500-meter radius of the venue. Ads shown only to decision-makers from your Tier 1 and Tier 2 accounts. Maximum visibility during the event.
Geofencing 500mAfter the show
Two automated sequences: 'visited the booth' and 'did not come'. Re-scoring, contextual nurture, intelligent follow-ups. No lead left behind.
D+1 · 100% automatedTraditional trade show marketing vs Smart ABX — comparison for B2B companies
Traditional trade show marketing
- Manual visitor identification at the booth
- Business cards collected during the show
- Generic email follow-up post-event
- No targeted geofencing during the show
- ROI difficult to measure
Smart ABX (DYG)
- Target account identification before the trade show via intent data and public signals
- 2-3 decision-makers enriched per Tier 1/2 account by our enrichment engine
- Pre-event sequences calibrated by tier (5 touches Tier 1, 3 touches Tier 2)
- LinkedIn Ads geofencing 500m around the venue (Tier 1 and 2 only)
- Data-driven Go/No-Go report: number of target accounts attending, pipeline potential, estimated cost/meeting
Notre technologie d'identification des visiteurs et notre moteur d'enrichissement ne sont pas concurrents : ils se complètent. Pharos identifie les entreprises qui visitent votre site. Notre moteur d'enrichissement enrichit les contacts décideurs dans ces entreprises. Combinés dans notre approche d'account based marketing, ils couvrent le parcours complet de la détection au premier contact.
After the trade show: leave no prospect behind
Attending a trade show should not be a gamble. Before each event, Smart ABX produces a data-driven Go/No-Go report cross-referencing the number of target accounts attending, the pipeline potential, and the estimated cost per meeting. You only invest in the events that generate ROI.
Go/No-Go Report
Before each event, Smart ABX produces a data-driven Go/No-Go report cross-referencing the number of target accounts attending, the pipeline potential, and the estimated cost per meeting. You only invest in the events that generate ROI.
- How many target accounts are attending this event?
- What is the realistic pipeline potential?
- What is the estimated cost per meeting?
- Recommendation: attend or redeploy the budget?
During the event: engaging the right decision-makers at your B2B trade shows
Your trade show booth is not enough on its own. Decision-makers walk past without stopping. Smart ABX targets them before, during and after: LinkedIn Ads geofencing within 500 meters of the venue, personalized pre-event sequences, and automated post-show nurture. Your booth becomes a planned meeting point, not an abandoned stand.
Decision-Maker Contact Enrichment
2-3 decision-makers identified per Tier 1 and Tier 2 account via our enrichment engine. Firmographics, direct contact details, mobility signals. Enriched database ready before each event.
Tier-Based Email Sequences per Event
Differentiated sequences by tier and vertical. Tier 1: hyper-personalized, 5 touches. Tier 2: personalized, 3 touches. Each trade show gets its own dedicated sequences.
Personalized Video (Tier 1)
A real team member films once. 135 videos generated by editing: text overlays with prospect name, company logo, sector pain point. No deepfake. No AI avatar. Authentic.
LinkedIn Geofencing at the Venue
Targeted ads within a 500-meter radius of the venue. Only your Tier 1 and Tier 2 decision-makers see your ads during the event. Visibility where it counts.
Questions fréquentes
Why personalized video instead of standard email?
+Personalized videos generate 3x the click-through rate of plain-text emails. They create a human connection before the first call. And we produce 135 videos from a single filming session — same cost as a standard email sequence, 3x the impact.
How does LinkedIn Ads geofencing work at a trade show?
+We run LinkedIn Ads campaigns targeted within a 500-meter radius of the venue. Only decision-makers from your Tier 1 and Tier 2 accounts see your ads during the event. Maximum visibility at the exact moment they are in the room. The geofencing relies on LinkedIn's native geographic targeting capabilities.
When should we launch Smart ABX before a trade show?
+Ideally D-60 for initial scoring, D-30 for first re-scoring, D-15 for final adjustment. Engagement sequences start at D-21. The earlier you launch, the sharper the targeting — and the more meetings you book before walking through the door.
Does Smart ABX work without Pharos scoring?
+Yes. Smart ABX is a standalone module. That said, Pharos is strongly recommended: the Tier 1/2/3 classification it produces gives you sharper account targeting and better ROI on every event. You can start with Smart ABX and add Pharos later.
What is the Go/No-Go report?
+Before each trade show, we deliver a data-driven report that recommends whether to participate or not. It cross-references the number of target accounts attending, the realistic pipeline potential, and the estimated cost per meeting. No event entered blind.
What makes Smart ABX even more effective
Smart ABX runs as a standalone module, but the Tier 1/2/3 classification from Pharos (anonymous visitor identification + intent data) sharpens every targeting decision and improves the ROI of each trade show. Pre-event and post-show nurture sequences run through our automation module.
Pharos — the scoring that sharpens your targeting
Smart ABX runs as a standalone module, but the Tier 1/2/3 classification from Pharos sharpens every targeting decision and improves the ROI of each trade show. The more precise the scoring, the better your pre-event sequences convert.
Explore Pharos →Automation — the sequences that engage before the show
Pre-event and post-show nurture sequences run through our automation module. Email, LinkedIn, personalized videos — all calibrated by account tier and event context for maximum impact.
Explore Automation →Client results
Want to see concrete results? Read our client cases — Ericsson x2.3 ROI, geofencing engagement 2-5% vs 0.5% industry standard.
See results →Your next trade show deserves a real pipeline
Deployment in 4-6 weeks. Module combinable with Pharos and Automation.
Free diagnostic