Pharos · 100% EU Stack
Identify your online buyers. Before they reach out.
We detect companies browsing your solutions online and alert you in real time. Knowing who visits your site changes everything: your sales reps call at the right moment, the right people.
Cookie-free anonymous visitor identification, smart scoring and CRM alerts. Your company database enriches itself continuously.
Free diagnostic1-2 weeks · Standalone moduleSaaS Scale-Up
Technologie · 14 pages
ETI Industrie
Industrie · 9 pages
PME Services B2B
Services · 21 pages
Do you know who is visiting your site right now?
Every day, companies visit your site, evaluate your offer, and leave without a trace. Without anonymous visitor identification, these visitors stay anonymous. Pharos changes that: it identifies companies, analyzes their behavior and feeds your prospect pipeline in real time.
98%
of your web visitors remain anonymous
30-40%
of B2B traffic identifiable by anonymous visitor identification
24/7
companies are evaluating your offer without your team knowing
How it works, concretely
In 4 steps, Pharos turns anonymous traffic into a qualified prospect pipeline. From the cookie-free script to the CRM push, everything is automated by our automation engine. Your sales reps receive an alert as soon as a high-scoring company visits your site.
EU behavioral tracking script on your website
Cookie-free — no cookie wall, no consent banner. The script is under 5 KB and loads asynchronously. Measured impact: less than 50 ms on load time. Installation in 15 minutes.
15-minute setupVisitor identification using our EU visitor identification technology
The company's public IP address is cross-referenced against our European company database. Identification rate: 30-40% of B2B traffic. Superior coverage on French-speaking and DACH markets.
100% automatedSmart scoring via our automation engine
Pricing page visit: +10 pts. Contact page visit: +8 pts. 3+ visits in 7 days: +5 pts. Smart scoring turns every identified visitor into a qualified lead for your B2B lead generation pipeline.
100% automatedCRM push + real-time alerts
The identified company, its score and the pages visited are pushed to your CRM. Automatic CRM enrichment via HubSpot, Salesforce or Pipedrive. Instant Slack or email alert.
Real timeWhy B2B companies choose Pharos over standard tools
Standard tools
- Company identification by anonymous visitor identification only
- Basic built-in scoring
- No advanced automatic CRM enrichment
- No multi-page smart scoring
- Manual CRM integration or via Zapier
Pharos (DYG)
- Visitor identification using our EU visitor identification technology + EU-hosted proprietary cookie-free behavioral tracking
- Granular smart scoring via our automation engine (by page, frequency, depth)
- Automatic CRM enrichment: company, score, pages visited
- Real-time Slack or email alerts for your sales reps
- 100% EU stack, GDPR-native, no cookies
Static databases vs Pharos — comparison for B2B companies
Static databases
- Decision-maker contact and firmographic enrichment
- Purchase signals based on public data
- No integrated anonymous visitor identification
- No web behavioral tracking
- Focus on prospect file enrichment, not real-time detection
Pharos (DYG)
- Real-time detection of web visitors by anonymous visitor identification
- Smart scoring via our automation engine on pages visited
- Complementary to our enrichment engine: Pharos detects, enrichment takes over on contacts
- Combined with marketing automation, the two reinforce each other
- Standalone module or combinable with Automation and Smart ABX
Notre technologie d'identification des visiteurs et notre moteur d'enrichissement ne sont pas concurrents : ils se complètent. Pharos identifie les entreprises qui visitent votre site. Notre moteur d'enrichissement enrichit les contacts décideurs dans ces entreprises. Combinés dans notre approche d'account based marketing, ils couvrent le parcours complet de la détection au premier contact.
Your prospects, identified and qualified automatically
Unlike a static prospect list or a traditional company database purchase, Pharos builds a living company database. Each visit enriches the company profile: pages viewed, frequency, behavioral score. Your prospect pipeline evolves continuously, without manual intervention.
No more buying an outdated company list
Buying a prospect list means betting on frozen data. Contact details change, companies evolve, decision-makers leave their roles. With Pharos, CRM enrichment is automatic and continuous. Every new visit updates the company profile in your commercial CRM.
- Real-time company identification via anonymous visitor identification
- Behavioral score updated on every visit
- Automatic push to HubSpot, Salesforce or Pipedrive
- Full history of pages viewed per company
A continuous flow of warm prospects into your CRM
A lead generator that does not depend on advertising or cold email. Pharos detects companies showing genuine interest in your offer by visiting your site. Leads qualified by behavior, not by a form. See our client results for the concrete impact.
Visitor identification
Our visitor identification technology via anonymous visitor identification. European company database with DACH, France, and Benelux coverage.
European intent data
Our European intent data source (consent-based, GDPR-native). Buyer intent signals detected before first contact.
EU behavioral tracking
Our EU-hosted behavioral tracking, self-hosted on French sovereign infrastructure. Cookie-free, no cookie wall or consent banner.
Workflow orchestration
Our automation engine. Scoring, CRM enrichment, alerts: fully automated.
Automatic CRM enrichment with Pharos
Every company identified by anonymous visitor identification is automatically pushed into your CRM with its behavioral score, the pages visited and the date of last visit. CRM enrichment is continuous: no manual entry, no company file import.
- Compatible with HubSpot, Salesforce, Pipedrive
- Our automation engine: automatic push on every new identification
- Behavioral score updated in real time
- Instant sales alert (Slack, email)
Questions fréquentes
Does the Pharos script slow down my website?
+No. Our EU-hosted behavioral tracking script is under 5 KB and loads asynchronously. Measured impact: less than 50 ms on load time. No effect on Core Web Vitals.
Why cookie-free? No consent banner needed?
+Visitor identification uses the company's public IP address, not cookies. Identification is at the company level, not the individual level. No personal data is collected, so no consent is required. A DPO advisory note is included with every deployment.
What percentage of traffic does anonymous visitor identification identify?
+In B2B, 30 to 40% of traffic comes from identifiable company IP addresses. The rest (VPN, mobile, residential) is not identifiable. This is a technical market limitation shared by all anonymous visitor identification solutions on the market.
Does Pharos work without Automation and Smart ABX?
+Yes. Pharos is a standalone module. It can be deployed on its own in 1-2 weeks. Combined with Automation and Smart ABX, it completes the detection, automation, and activation triptych for a full account-based marketing strategy.
How does Pharos compare to buying a traditional prospect list?
+A static prospect list is already outdated the moment you buy it. Pharos identifies companies in real time, at the exact moment they visit your site. No prospect file to buy and update: the company database enriches itself continuously via anonymous visitor identification and behavioral signals.
Next step: automate engagement
Pharos identifies accounts. Marketing automation takes over: personalised email sequences, LinkedIn, videos — calibrated by Pharos scoring. The two modules reinforce each other.
Automation
Multichannel sequences calibrated by Pharos scoring. Automated engagement on your Tier 1/2/3 accounts.
Explore →Our ABM method
How Pharos integrates into our 5-step Account Based Marketing approach. From detection to closing.
See the method →Client results
30-40% of B2B traffic identified. CRM alert in under 60 seconds. Real numbers, measured campaign by campaign.
See results →Identify the companies visiting your site starting today
Deployment in 1-2 weeks. Standalone module, compatible with your existing CRM.
Free diagnostic