Our approach
Turn your prospecting into a predictable process.
No more dry spells. We automate the search for clients to guarantee a steady flow of qualified opportunities. Your team validates the meetings. 90% automated. Measurable results from the first cycle.
Free diagnostic1. Detection
2. Targeting
3. Engagement
Why some mid-market companies fill their pipeline without the grind
Account Based Marketing (ABM) is a B2B strategy that inverts the classic funnel. Instead of generating as many leads as possible and qualifying a handful, ABM identifies high-potential target accounts first — then concentrates efforts on those specific companies.
In practice, ABM rests on three pillars:
Detection
Identify companies with an active project using intent data and public signals — before they even contact you.
Targeting
Map the buying committee for each target account: decision-maker, influencers, champions. Enrich contacts with reliable data.
Engagement
Personalize every interaction by channel, by persona, and by detected signal. AI generates sequences adapted to each account's context.
At DYG, we practice intelligent ABM: a B2B approach combining the precision of Account Based Marketing with AI automation — making this strategy accessible to mid-market companies without enterprise budgets or dedicated teams. Our three modules — Pharos (detection), Automation, and Smart ABX — each apply this 5-step method to a specific objective.
5 steps to transform your prospecting
Our structured plan covers every phase of sales enablement: from detecting intent signals to continuously improving your campaigns.
Detect buying signals
Intent data (our EU intent data source, consent-based GDPR), public signals (hiring, investment rounds, event attendance), anonymous visitor identification (our visitor identification technology). We identify who has an active project before they reach out to you.
→ Active account list with intent score
Identify contacts within the decision cluster
Decision-maker, influencers, champions. Enrichment via our enrichment engine (2-3 contacts per account). We target the right people at the right seniority level to feed your prospecting plan.
→ Enriched contact profiles per target account
AI-personalized messaging
Email sequences by sector and persona, personalized videos (text overlay editing, no deepfakes), content adapted to the detected signal. Sales enablement runs on message relevance.
→ Ready-to-send multichannel sequences
Track and measure results
Smart scoring, Tier 1/2/3 classification, automatic CRM push, sales alerts, real-time dashboard. Every intent signal collected feeds your pipeline so your reps focus on hot accounts.
→ Qualified pipeline in your CRM
Optimize continuously
Periodic re-scoring, sequence optimization, performance analysis, taxonomy adjustment. We improve every cycle to raise your conversion rates.
→ Growing performance cycle after cycle
Result
90% automated
From signal detection to appointment booking, 90% of the prospecting work is automatically orchestrated.
Sales pipeline — 6-month evolution
Choose what you need
Each service applies our 5-step ABM method to a specific objective. The full ABX experience takes shape when you combine them: detection, engagement, and activation in one integrated flow.
Pharos
Online detection
Know which companies have an active project right now — via anonymous visitor identification, EU intent data, and public signals. Real-time CRM alerts.
Discover Pharos →Automation
AI for prospecting
Automate decision-maker enrichment, personalized email sequences, and videos. Smart scoring and Tier 1/2/3 classification.
Discover Automation →Smart ABX
Event activation
Send qualified prospects to meet your sales team at professional trade shows. Geofencing, pre-event engagement, post-show nurture.
Discover Smart ABX →Accessible to mid-market companies
ABM used to be reserved for enterprises with five-to-six-figure annual tool budgets (6sense, Demandbase, Terminus). Three developments have changed that for any B2B mid-market company.
Affordable EU intent data
Our EU intent data source (hosted in Europe, consent-based, GDPR-native) provides intent data at a fraction of what Bombora or TechTarget charge. You no longer need an enterprise-level budget to know who is researching your solutions.
AI automation
Our orchestration engine and generative AI automate 90% of ABM tasks: scoring, enrichment, personalized sequences, reporting. What used to require a 5-person team now runs on one tool and 5 hours of your time.
Outsourced ABM agency
DYG acts as your outsourced ABM team. No need to hire an ABM manager or train your staff. We deploy the method, you receive results directly in your CRM.
What we ask of you vs what we do
Augmented prospecting is how we make ABM operational without mobilizing your team. Here is the real split.
Your team (10%)
- 1 scoping workshop of 2 hours (taxonomy + target accounts)
- Validate the priority account list (30 min)
- Content and video brief (30 min)
- Review scoring and CRM alerts (30 min)
DYG (90%)
- Intent data configuration (EU source, consent-based)
- Multi-source Signal Scan
- Automated smart scoring
- Tier 1/2/3 account classification
- Decision-maker contact enrichment (our enrichment engine)
- Personalized email sequence creation
- Personalized video production via editing
- Anonymous visitor identification setup + real-time CRM alerts
- Automated workflows (our orchestration engine)
- Dashboard + ongoing reporting
About 5 hours of your time over 6 weeks. The rest is AI-powered augmented prospecting.
Questions fréquentes
What is Account Based Marketing (ABM)?
+Account Based Marketing is a B2B strategy that inverts the classic funnel. Instead of generating a large volume of leads to qualify a handful, ABM identifies high-potential target accounts first — then concentrates commercial efforts on those specific companies, with personalized messages for each decision-maker in the buying committee.
Is ABM accessible to mid-market companies?
+Yes. ABM is no longer reserved for enterprises with 6sense or Demandbase budgets. With EU-compliant tools (GDPR-native intent data source, decision-maker enrichment engine) and AI-powered automation, mid-market B2B companies can run a high-performance ABM strategy without a dedicated team. That is exactly what the DYG method automates — 90% of it.
What is the difference between ABM and traditional prospecting?
+Traditional prospecting sends the same message to hundreds of contacts with no targeting. ABM first identifies companies with an active project (via intent data), then targets decision-makers with personalized messages. Less volume, more relevance, better conversion rates.
What is ABX (Account Based Experience)?
+ABX is the evolution of ABM. Where ABM focuses on targeting and engagement, Account Based Experience integrates the full customer journey: detection, engagement, conversion, and retention. DYG combines both approaches to maximize every interaction with your target accounts.
How long does deployment take?
+4 to 8 weeks depending on the services chosen. Pharos alone can be operational in 3-4 weeks. The full Pharos + Automation + Smart ABX stack deploys in 6-8 weeks, with phases running in parallel.
How much of my time does this require?
+About 5 hours over 6 weeks. One 2-hour scoping workshop to define your taxonomy and target accounts, then periodic sign-offs (30 minutes each). Everything else is handled by DYG.
Does my sales team need training?
+No. Alerts go directly into your existing CRM (HubSpot, Salesforce, Pipedrive). No new interface to learn. Your reps receive scored, actionable account cards.
What happens after deployment?
+Two options: one-time, you receive all deliverables and operate independently. Subscription, DYG continues scoring, enrichment, and sequence optimization each cycle.
Ready to deploy your ABM strategy in 4 weeks?
The scoping workshop defines your personalized ABM action plan. We show you exactly which target accounts are detectable in your market.
Free diagnosticFree — no commitment — with Francois, DYG founder