98% of your website visitors are invisible. Here is how to identify them.
Your website has a traffic problem you don't know about. Not a volume problem — a visibility problem. 98% of B2B visitors leave without filling out a form, requesting a demo, or doing anything that puts them in your CRM. They browse your pricing page, compare your features, and leave.
Website visitor tracking (specifically anonymous visitor identification identification) reveals which companies are on your site. Not individuals — companies. And for B2B sales, that's enough to trigger action.
Anonymous visitor identification identification: the technology behind visitor tracking
Every device connected to the internet has an IP address. In B2B, many companies use static IP ranges assigned to their organization. Anonymous visitor identification matches the visitor's IP to a company database. Match rate: 30-40% of B2B traffic.
The process: visitor lands on your site, our EU-hosted cookie-free script captures the IP, the IP is matched against our visitor identification technology, our automation engine assigns smart scoring points based on pages visited, and your CRM receives the enriched record with an alert.
Dealfront vs Leadfeeder vs Clearbit vs DYG Pharos
| Feature | Dealfront | Clearbit | DYG Pharos |
|---|---|---|---|
| Cookie-free | Varies | No | Yes |
| Smart scoring | Basic | No | Yes |
| EU-hosted | Yes | No (US) | Yes (FR/FI) |
| Pricing model | Subscription | Enterprise / custom | Flexible (project or subscription) |
Is website visitor tracking GDPR-compliant?
Anonymous visitor identification identifies the company, not the individual. It's firmographic data, not personal data under GDPR. Cookie-free implementations (like Pharos) don't require consent banners because no cookies are placed and no personal data is collected. DPO review is included in DYG deployments.
Frequently asked questions
What percentage of my traffic will be identified?
30-40% of B2B traffic from identifiable corporate IP ranges. VPN, mobile, and residential traffic can't be identified. This is a market-wide limitation.
Do I need a cookie consent banner for visitor tracking?
Not with cookie-free implementations like Pharos. No cookies = no consent required. Cookie-based tools (most competitors) do require consent.
Can I combine visitor tracking with intent data?
Yes. This is the most powerful combination. Visitor tracking tells you who's on your site NOW. Intent data tells you who's researching your category ELSEWHERE. Together, they create a complete picture of account-level buying signals.
Is Leadfeeder the same as Dealfront?
Dealfront acquired Leadfeeder in 2023. They're now the same company. Dealfront is the corporate brand, Leadfeeder is the product name often used for the visitor identification feature.
Want to see which companies visited your site last month?
Free — we'll show you a sample during the call